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Social Media Roadblock: An Interview with Wendy Harman, Red Cross - Social Media Strategy Case Study

Beth's Blog: How Nonprofits Can Use Social Media

We also encouraged people to change their avatars (see above). We hoped to created more awareness of the need for support for all of those affected by recent disasters. Our key objective was to make a viral splash, to spread dynamic content, to increase donations to the ARC Disaster Relief Fund. How did you implement it?

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What's the opportunity cost when a nonprofit blocks employees from using social network sites during work hours?

Beth's Blog: How Nonprofits Can Use Social Media

Recently, thousands of Facebook members helped leveraged a $50,000 donation from the Western Union Foundation by voting for the American Red Cross and its disaster relief efforts. The $50,000 donation will contribute to a broader American Red Cross goal to raise $100 million for disaster relief. that are easy to grab and use.

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If we’d had Twitter on 9/11

Connection Cafe

I bet I would have repeated my coworker’s advice in a tweet: “Get word to your parents if you can. My boss gave maternal advice. Or, more recently, how the native population in Avatar are connected to one another through a planetary-wide nervous system. Tell them where you are. Wake them if you must.

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