Adopt Collaboration Knowledge Base Phase 
Everyaction
JULY 18, 2018
The critical next step in this initial planning phase is to determine the assets your organization has at its disposal. Tip: Once you feel you’ve compiled all of the resources in your inventory, collaborate with members of your nonprofit staff at-large and executive leadership to assign value to each asset. Sizing up your assets.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 14, 2009
People take the ideas and start to do things with the idea – this phase is crucial in a new paradigm. But for now, it is only the Innovators and the Early Adopters who accept it. Execution : To bridge the “Chasm” from Innovators and Early Adopters to Early Majority we have to create a critical mass of story from our stations.
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