Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
Says Jim Murphy, “In the early days of Twitter, our Executive Director, Ken Roth , was an early adopter is still active on Twitter. ” Leadership modeling is important. When they launched their staff as champion strategy, they had to make the case that it was worth the investment of their time. Bilingual and Specific Issues.
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