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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

Says Jim Murphy, “In the early days of Twitter, our Executive Director, Ken Roth , was an early adopter is still active on Twitter. Murphy says they initiated training for employees, that offered the 101 and 201 of using Twitter. Murphy served as the point of contact, answering staff questions on the fine art of tweeting.