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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

Says Jim Murphy, “In the early days of Twitter, our Executive Director, Ken Roth , was an early adopter is still active on Twitter. In addition, they have an internal listserv for support where staff share suggested tweets for new reports or new features or techniques on Twitter. Many tweets lead to press calls.”.