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Social Media Adoption: The Line Between Individual/Personal and Organizational

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2007

It is really bizarre, but this afternoon I've been struggling with the notion about the connection between individual adoption and organizational adoption of social media tools like Facebook or others. Corporate types resist the adoption of these technologies, and then, subsequently embrace them. tool after Web 2.0 Of YouTube?

Adopt 50
Adopt Social Media Personal Hype 50
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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

. #1: New + Tech = Resistance New + Tech + Education = Adoption Think about what the technology adoption curve. You have early adopters, a big scary chasm, and then more mainstreamed adoption of the tools. Concerns about adopting social media will no doubt arise. This pattern is the same no matter the tools.

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Marketing Blackboard Social Social Media 70
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