Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2009

There is an inherent tension between strategy and tactical implementation of using social media to support a campaign's objectives or nonprofit's mission, whether the goal is fundraising, marketing, or taking action. I think it's easy, however, to misread the technology as the cause of the movement rather than as simply a tool of it.

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Activities Active Activism Twitter 80

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2009

But in the long run, these tools also do a good job of hoovering up potential participants for offline actions that will make a difference. I entirely share the author's frustration with "tech for social change" discussions that fawn over the technology and don't engage on the level of strategic change. Mad props to them.)

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Social Media Change Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2009

Photo by James Jordan I'm actually in the clouds, flying to California on Virgin America using the (not free) wifi listening to Mark Pesce's keynote via Mike Seyfang delivered the other day at Connecting Up Australia the Nonprofit Technology Conference in Australia (see web site for details). I keynoted the conference last year.

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Moldova Australia Knowledge Leadership 94