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Twitter for Activism Tool VS Strategy Debate and A New Twitter Activism Guide

Beth's Blog: How Nonprofits Can Use Social Media

There is an inherent tension between strategy and tactical implementation of using social media to support a campaign's objectives or nonprofit's mission, whether the goal is fundraising, marketing, or taking action. I think it's easy, however, to misread the technology as the cause of the movement rather than as simply a tool of it.

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Guest Post by Ivan Boothe: Social change takes more than social media

Beth's Blog: How Nonprofits Can Use Social Media

But in the long run, these tools also do a good job of hoovering up potential participants for offline actions that will make a difference. I won't try to speak for them, but I do think they aren't blindly following the latest tech hype and hoping it will change the world — many of them have clear social change strategies.