Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 23, 2013
Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. Identify who can be the public face of your organization––if not your founder or director, then someone else who is high-ranking and who will probably be there for a long time.
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