Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. Summary: Out with the old: In with the new: We're still in the honeymoon phase, just thrilled the new look is finally "out there" and is well-received. Let's Raise a Brand!
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