Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Your constituents now expect to receive relevant and interesting information in every email. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

Social Media 258

Social Media Social Chapter Media 258

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

Social Media 207

Social Media Social Chapter Media 207

Nonprofit Tech for Good

OCTOBER 22, 2012

In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

Social Media 247

Social Media Social Chapter Media 247