Research Friday: Branding in the nonprofit sector
ASU Lodestar Center
APRIL 26, 2013
The role of brand personality in charitable giving: An assessment and validation. NPO branding: Preliminary lessons from major players. Journal of Business Research , 65(5), 701-707. [3] 3] Venable, B. & Gilbert, F. Journal of the Academy of Marketing Science , 33(3), 295-312. [4] 4] Keller, E. Dato-on, M. & Shaw, D.
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