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Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

The role of brand personality in charitable giving: An assessment and validation. NPO branding: Preliminary lessons from major players. Journal of Business Research , 65(5), 701-707. [3] 3] Venable, B. & Gilbert, F. Journal of the Academy of Marketing Science , 33(3), 295-312. [4] 4] Keller, E. Dato-on, M. & Shaw, D.

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How do we do make change if we keep doing things the same way?

Zen and the Art of Nonprofit Technology

Benkler goes further , and I go with him: Information, knowledge, and information-rich goods and tools play a significant role in economic opportunity and human development. So I have a bit of experience in both business and with intellectual property, all of which brings me to this question: Do NPO people value what they get for free?

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