Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
We connected on LinkedIn and for a while, that was that. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I reached out to Farra through her LinkedIn profile. I waited until the time was right. Let's Raise a Brand! Tip #1: Don't skimp on the research.
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