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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

1) Using Google Analytics to track referrals to www.pancan.org from social networking outlets. (2) Launched the advocacy Twitter handle in January 2010 (@Advocate4PanCAN) and it is growing steadily. It helped people connect and experience Advocacy Day 2010 from their homes. We have over 70 affiliates in the U.S.

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Grave Work

Non Profit Quarterly

Inequities around who sees and who remains blind have undoubtedly been aggravated by recent innovations in ‘Big Data’, so many of which are perhaps more bluster than reality, with companies like the data analytics consultancy Acxiom confidently promising clients a panoptic ‘360-degree customer view’.

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