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2009 Guide Shows Nonprofits Top Tagline Approaches for Stronger Messaging

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A 2008 survey of nonprofits showed that 7 in 10 nonprofits rated their tagline as poor or didn’t use one at all. The 2009 Getting Attention Nonprofit Tagline Report ( [link] ) provides everything an organization needs to jump start its tagline development process: Why a Nonprofit’s Name Isn’t Enough. Using Words that Work.

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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

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The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.