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New Guide: How To Engage Your Supporters with Social Listening

Beth's Blog: How Nonprofits Can Use Social Media

It’s relatively easy to see trending terms with your supporter base, which is similar to seeing the weekly headlines in your CRM. United to End Genocide (UEG), a group with only four staff members, was paying attention to the conflict in Yemen last year. Social Listening Is Powerful (And Why You Should Care).

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How to Influence the Conversation Around Your Next Campaign

Connection Cafe

For example, United to End Genocide (UEG) used social listening to inform their decision on when to ramp up their campaign efforts in Yemen last year. Noticing an uptick in mentions of Yemen by supporters, they responded in an incredibly effective and practical way that resulted in thousands of mentions of the campaign.