GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. From there, take advantage of your platform’s A/B email testing and figure out how to be st speak to both Malik and Nellie.

Donor 141

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. From there, take advantage of your platform’s A/B email testing and figure out how to best speak to both Malik and Nellie.

Donor 138
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Nonprofit Organizational Culture Eats Big Data for Lunch

Beth Kanter

Culture of Testing: There is a belief that measurable improvements can be made through iteration and testing throughout the organization. Note from Beth: I was thrilled to be interviewed by Steve along with many other nonprofit data nerds, for his new book, Data Driven Nonprofits. He was kind enough to send me an advanced copy and it is definitely a must read. So, check out this post and be sure to order a copy today! .

NpTech Tag Roundup: Election Day, NPTech Blog Chatter, and Tool Talk

Beth's Blog: How Nonprofits Can Use Social Media

Testing SMS outreach for women's rights from the Development Seed Blog about next week's battle over women's reproductive rights in South Dakota and Planned Parenthood's SMS Campaign Think Like a Rockband: Organizing on Social Networking Sites on Care2's Frogloop blog gives a free chapter from the book Person-to-Person-to-Person: Harnessing the Political Power of the Online Social Networks and User Generated Content.