article thumbnail

How to Tell Your Donors Where Their Money Is Going

NonProfit Hub

Here’s an example of a circle graph that a Texas Humane Society put on their website. Your charity’s overhead ratio is not necessarily an indicator of its success, but rather a way to offer insight about how funds are broken down. See, you don’t need to give donors a down-to-the-cent analysis of your expense report.

Money 64
article thumbnail

Nonprofit Fundraising Basics: Matching Gifts

EveryAction

While most companies match gifts at a 1:1 ratio, doubling the employee’s donation, some companies match contributions at up to a 4:1 ratio. The Association of Former Students at Texas A&M University does an excellent job of promoting matching gifts on their donation page. On social media.

Gift 106