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How to Tell Your Donors Where Their Money Is Going

NonProfit Hub

If people decide to part with their hard-earned money, they want to know where it ends up. Here’s an example of a circle graph that a Texas Humane Society put on their website. Your charity’s overhead ratio is not necessarily an indicator of its success, but rather a way to offer insight about how funds are broken down.

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Nonprofit Fundraising Basics: Matching Gifts

EveryAction

While most companies match gifts at a 1:1 ratio, doubling the employee’s donation, some companies match contributions at up to a 4:1 ratio. The Association of Former Students at Texas A&M University does an excellent job of promoting matching gifts on their donation page. On social media. Check out this great resource!

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