From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. Here’s a sample: Dear [donor first name], I’ve been thinking about you and wondering how you are. Do donors realize they’ve lapsed?
81 
Let's personalize your content