Good News for Giving 2.0: Your Organization’s Champions Are Your Most Valuable Resource
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 3, 2011
A new white paper “ The Effectiveness of Celebrity Spokespeople in Social Fundraisers ,” written by my former Zoetica colleagues, Geoff Livingston and Henry T. The Chronicle of Philanthropy review of the white paper says it succinctly: “ Celebrity Fundraisers May Be Overrated.”
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