Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
Her case in point is the recent Washington Post article suggesting that Facebook Causes had driven very little money to charity and was a failure. This last week I was at NTC 09 in San Francisco leading a session on Mapping Metrics To Strategy. It gets at that failing formally point that Clay Shirky was talking about NTC Keynote.
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