Groundswell Book Club Part 3: Energizing
Museum 2.0
AUGUST 21, 2008
They start by discussing the ROI of word-of-mouth recommendations. Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?" One of the most clever no-tech ratings system I've heard of is at a library in Sweden.
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