Top 5 Challenges for Nonprofits in 2023
Qgiv
MARCH 14, 2023
Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. Since then, the Fundraising Effectiveness Project has shown a slow yearly decrease in the percentage of donor retention, including a dramatic 7.1%
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