The Keys to Setting Donor Levels (and Why You May Need to Rethink Them)
NonProfit Hub
JULY 23, 2014
For individuals, donor levels can be influential in deciding their gift amount, especially if your donor knows that there will be a published list showing donor names and levels of giving. Another plus about creating donor levels, especially with millennials, is that you can influence the donor by telling him what his gift will accomplish.
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