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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. If you use wordpress, Joost Blog Metrics will give you a post to comment ratio. . There are other ways to measure your RSS reach.

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What's your (blog) Conversation Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

It is a combination of how you will comment on other blogs, how you track the conversation, and how you respond to comments on your blog. Public conversation has been happening on the Internet since it started - via listservs, newsgroups, and online forums. It appears that the lurker to participant may also hold true for various Web 2.0