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Using Social Networking Sites for Campaigns: An Interview with Carie Lewis, HSUS

Beth's Blog: How Nonprofits Can Use Social Media

I've been following Carie Lewis's posts on the NTEN Affinity groups as well as other nonprofit tech listservs (yes, I still do read listservs) and caught up with her for an interview. she manages all social networking profiles, online advertising, search engine optimization, and online marketing techniques for campaigns.

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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

According to an email from Ben Rattray, Change.Org founder, "This is not at all meant as a replacement for the profiles organizations have on MySpace and Facebook, which I think are great for reaching younger supporters. But these sites have two important limitations that give nonprofits reason to look for additional tools.

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Wikis: What, When, Why

Museum 2.0

Consider these two stories of museum-related wikis that struggled. Wikis don't explicitly acknowledge individuals with "profile power"--content is prioritized, not identity. Woody launched it with an email to the ASTC listserv--a good group to target for his content. There's one primary way to navigate to pages: the search bar.

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