Why Women Are the Market for Changing the World, and How to Reach Them: Interview with The She Spot co-author, Lisa Witter
Have Fun - Do Good
OCTOBER 16, 2009
Women are more skeptical of advertising than men are because they feel like someone's trying to get one up on them, and so they want to know that real people are engaged in an organization, and that they're hearing real-life stories. I sponsor her for a low monthly fee, and we write letters back and forth to one another.
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