Preparing for Planned Giving Conversations—24 Terms You Need to Know
Connection Cafe
JUNE 20, 2017
Return on Investment or “ROI”: This term is used by some organizations in place of the term “cost per dollar raised” and illustrates a similar concept. In a more global setting however, ROI has non-monetary objectives such as public awareness of a product or new sales leads. Ten percent (10%) of my estate to Middletown Library.”.
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