Consumer Attitudes Toward Mobile Giving
NTEN
SEPTEMBER 6, 2011
Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Channel of Influence. Regarding which "channel of influence" most influences mobile giving, among the six percent of respondents who made a text-to-give donation, more than two-thirds (68 percent) were prompted by a newscast or radio mention.
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