Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
I happened to see a wonderful remix of this from Buzz Canuck called " The 27 Types of Twitter Conversations." His approach is not to select a metric that shows impact, but to pick the right metrics to help you improve what you're doing. A slightly different approach than demonstrating impact.
67 
Let's personalize your content