22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits
Nonprofit Tech for Good
OCTOBER 22, 2012
Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.
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