Facebook Changes for Organization Pages: Focus On Results
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 26, 2011
While the specific tactics and techniques for a tool may change, the concepts generally hold constant. Over the years, as I have watched Facebook roll out features and changes, it seems takes a predictable pattern: the big announcement, hype, backlash, more tweaks to the platform, experiments by users/organizations, and learning what works.
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