Hype Jordan Test Trend 
Connection Cafe
SEPTEMBER 23, 2010
Author: Jordan Viator. Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Be authentic, be yourself – supporters care about you and your cause, so don’t get caught up in the celebrity spokesperson hype if it doesn’t make sense for you.
NTEN
MAY 27, 2010
Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. BAM, time to tell the story.
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