Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. For nonprofits, this means focusing ads on your organization’s values, mission impact, and service results – the heart of your “product.” Don’t rely too much on gimmicks or guilt.
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