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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

The minute you understand and act on this, your retention rates will rise. Rather than sending a member renewal to lapsed donors with a 20+ year history of gifts, The Audubon Society of Rhode Island gave these long-time members a free one-year membership. How lapsed is “lapsed”? Should I send them my usual thank you?

Donor 81
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Nonprofit CRM Trends Plus How to Choose an eCRM - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

One bit of evidence that this is working well is that our client retention rate is about 99%.and Philip King: Ask about their client retention rate: I think this is key. and thats not because weve locked up our clients in a complicated contract thats expensive to break!