Nonprofit Web Design Process Part 2a: Analytics Data as User Research
Connection Cafe
JULY 22, 2013
If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. Percentage of new vs. returning users (hint: more returning visitors = higher loyalty). People who leave the site (bounce rate). Research Questions. What’s Next.
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