Greater Giving

DECEMBER 12, 2022

It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more. You can’t help but notice the negative headlines this year.

Retention 91

Retention Donor Support Giving 91

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Hint: Don’t make them scroll through their inboxes—more on that below!) It should be directly tied to your progress and defined metrics.

Campaign 59

Campaign Tools Phase Accessibility 59

Nonprofits Source

JANUARY 23, 2023

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Like we mentioned, anyone can apply.

Grant 52

Grant Google Guide Nonprofit 52