Listen to Your Data: Lessons from a Multilingual Text Message Campaign
MAY 7, 2011
That can be incredibly exciting, as each new project we work on further hints at the radical way mobile messaging is reinventing communication. What’s hard is finding a customer who wants to be a guinea pig as we explore new avenues of outreach. Mobile marketing is still unexplored territory. It’s only in the last few years that cell phones have become widely-adopted enough to create a truly pervasive mobile campaign.