Why Women Are the Market for Changing the World, and How to Reach Them: Interview with The She Spot co-author, Lisa Witter
Have Fun - Do Good
OCTOBER 16, 2009
With women, you want to appeal to people's sense of group affiliation. It may be a mom group affiliation. It may be an environmentalist group affiliation. Not many groups do it. I sponsor her for a low monthly fee, and we write letters back and forth to one another. It may be animal rights. Kiva's a great example.
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