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How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

Connection Cafe

The Oracle at Delphi told Oedipus “Know thyself!” If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!”. government to take action against climate change. With this in mind, WWF used social segmentation to send a targeted text message to their social influencers.

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Campus Party H4SB — Hacking for Something Better Coming to US in 2012

Beth's Blog: How Nonprofits Can Use Social Media

It will be a gamechanger in the US, with 10,000 of the smartest, most motivated young hackers and other young technoids being exposed to the best of web development, artificial intelligence, robotics, social networking, gaming and social engagement. Which is why Campus Party has pioneered H4SB — Hacking for Something Better.

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