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How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

Connection Cafe

The Oracle at Delphi told Oedipus “Know thyself!” If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!”. government to take action against climate change. With this in mind, WWF used social segmentation to send a targeted text message to their social influencers.

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Campus Party H4SB — Hacking for Something Better Coming to US in 2012

Beth's Blog: How Nonprofits Can Use Social Media

And that’s why it’s critical that all those young geeks have the best, geekiest time that ever they had because happy, fulfilled Campuseros translates into positive brand identification for Movistar, Microsoft, The Mexican government, Ibm, HP, Asus, Nokia, Motorola, Nec, Opera, Noiselab, Volaris, Cisco, Oracle, Zte.

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