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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

Facebook’s organic reach is equivilent to sending 100 donors a fundraising email and having 98 of them classified spam and consequently blocked. The Next Big Thing in social media has no tangible ROI. The last Next Big Thing still has no tangible ROI. But ROI is minimal in the traditional sense.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

According to the Global NGO Technology Report , 47% of nonprofits purchased Facebooks Ads in 2019. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. Then, target a global, open audience. 3) Upload visual content that tells the story of your organization.

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