Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2006

cc "BY" license Photo by Cosmic Spanner What we're witnessing with the hype and anti-hype or schmype swirling around Web2.0 "Technology Trigger" The first phase of a Hype Cycle is the "technology trigger" or breakthrough, product launch or other event that generates significant press and interest.

Gartner 50

Gartner Hype Technology Phase 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2008

Gartner's Technology Hype Cycles : I created that diagram based on the Gartner's theory and have seen it come into play over and over again. Jeremiah's list of external and marketing challenges are very relevant to for-profits with dollars to spend in their marketing budgets.

Social Network 50

Social Network Challenge Network Social 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2007

This morning I came across a blog by Adam Reuters summarizing the two other blog posts I pointed to the other day on the topic of " Gauging Second Life Hype Cycle" (BTW, according to the article, a spokeswoman for Gartner said that the firm has not officially assigned Second Life a position on its Hype Cycle, but is examining the issue.).

Second Life 50

Second Life Life Hype Gartner 50