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The Secret to Going Viral: Harnessing the Kevin Bacon Effect

NetWits

Put ‘em all together and you get the key to viral victory: Contagious: The holy grail of social media marketing is attained when your engaging, short, and believable message takes fire and people start spreading it on your behalf; hopefully even remixing your message and broadening your appeal.

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NetSquared: In the Beginning

Tech Soup

In the beginning, TechSoup’s Marnie Webb, Daniel Ben-Horin, and Billy Bicket created NetSquared to "remix the web for social change." These innovative tools are meeting the fundraising, grassroots mobilization, volunteer engagement, and issue awareness needs of many organizations." " The year was 2005.