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The Surprising Truth About Donor Fatigue And What Nonprofits Can Do To Avoid It

Beth's Blog: How Nonprofits Can Use Social Media

As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. Rather than seeing a decline over time, we’re seeing disaster fundraising closely correlating to media coverage of the disaster. This trend is the same for both our non-disaster projects, ($5.3M since Aug.)

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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. The images link to your fundraising landing page.