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The Surprising Truth About Donor Fatigue And What Nonprofits Can Do To Avoid It

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. Rather than seeing a decline over time, we’re seeing disaster fundraising closely correlating to media coverage of the disaster. This cohort was more successful than any other group in GlobalGiving history.

Puerto Rico 108
Puerto Rico Sierra Leone Disaster Donor 108
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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. The images link to your fundraising landing page.

Sierra Leone 126
Sierra Leone Case Study Benchmark Digital 126
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