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How to structure your nonprofit social media plan

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Social media isn’t just about fundraising! Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans. Ideally, you should build your social media platforms but also invite people back to your website to sign up on your email list. Saving bears?

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Understanding Why People Give (hint: it’s not what you think!)

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Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. You can design your marketing and fundraising materials to appeal to the right emotions. So, why do people give?

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