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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Gmail, Yahoo, etc. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Upload work projects, such as presentations, videos, or special fundraising campaigns. Fundraisers and executive staff should actively engage donors and funders on LinkedIn.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

Search engines like Google, Bing and Yahoo then use complex search algorithms to index and rank content. One nonprofit used online channels to surpass their year-end fundraising goals. In the past, people would try to game the algorithms by spamming anchor text links to artificially increase their rankings.