Fundraising Headline Philanthropy Ratio 
Bloomerang
OCTOBER 4, 2021
The fundamentals of a fundraising appeal. Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal.
Connection Cafe
JULY 28, 2020
The 2019 Association for Healthcare Philanthropy Report on Giving identifies the top three healthcare areas supported by philanthropy were construction and renovation (20.5%); patient care program support (19.6%) and capital equipment (14.6%). Community Collaborative Philanthropy. The Right Community Impact Fundraising Case.
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